With its numerous industries to sustain a career and vibrant culture to build a life, Orlando isn’t a hard sell. Still, when it comes to promoting all this city has to offer, you’d be hard pressed to find someone who loves it more than Andrea (Rodrigues) Sage ’12.

The advertising-public relations grad spent the last decade in various sales-related positions with the Tampa Bay Rays, Orlando Magic and insulated beverageware company Corkcicle (headquartered in Orlando).

That experience along with the leadership and life skills she developed at UCF and her beloved hobby as the mastermind behind — an immensely popular social media account that explores new activities, restaurants and happenings in Central Florida — gave her what she needed to land her dream gig as marketing manager for Visit Orlando.

“I get to marry my love for this community and something I’m passionate about doing — marketing this city. It’s perfect for me,” Sage says. “To find this opportunity with Visit Orlando, it truly has been a dream come true.”

Tourism Shapes Orlando

Sage’s mission in her role at Visit Orlando as a marketing manager, specializing in domestic tourism, is to bring visitation to the destination, period.

Orlando is the most visited destination in the U.S. bringing more than 75 million visitors. According to Visit Orlando, tourism supports 37% of all jobs in the region.

Central Florida’s tourism industry generated an economic impact of $94.5 billion in 2024, a 2.2% increase over the previous year, according to a study by Tourism Economics, a division of Oxford Economics and a leader in industry research.

As 2025 numbers work on being finalized, all signs point to the continued momentum of the region’s tourism.

It’s not hard to see why Orlando is in demand:

• Standard-setting theme parks
• Marquee sporting events — earning Orlando the No. 1 spot for Sports Event Cities in the U.S., according to Sport Business Journal
• Vibrant arts scene
• Top-of-the-line hotels and resorts
• 58 Michelin-recognized restaurants
• Proximity to beautiful beaches and Port Canaveral’s cruise ships

Sage gives a glimpse into what goes into helping shape Orlando’s reputation as one of the world’s most desirable destinations.

Advertising All of Orlando

Sage’s role with Visit Orlando oversees many facets. She might be placing a billboard in Baltimore, a well-timed ad on a streaming platform, or organize a tropical oasis in the middle of New York City on a 30-degree Fahrenheit day, enticing winter-weary New Yorkers to plan their next vacation.

She recently spent a week overseeing the production of an eco-tourism campaign video shoot at several locations to highlight the area’s natural beauty, hiking and springs.

“Culinary, arts, theme parks, nature, cultural experiences, whatever your travel bug is, this destination brings it all.” — Andrea (Rodrigues) Sage ’12

“Adults with kids, adults without kids, this vacation has all your needs — culinary, arts, theme parks, nature, cultural experiences, whatever your travel bug is, this destination brings it all,” Sage says.

Competing on the Global Stage

Orlando’s prime competitors in the tourism market depends on who you’re talking to.

It could be California (theme parks), Las Vegas (conferences), or Spain and Italy (international visitation). As cruise lines have come roaring back after the pandemic, the Caribbean is now in the mix, too. Orlando doesn’t just compete with other cities for tourists, but entire states and countries.

“Our destination is amazing, but every Jan. 1 the visitor tally resets, and there is a lot of work happening behind the scenes to make sure we remain top of mind,” Sage says.

Success Fueled by UCF

A St. Petersburg, Florida, native, Rodrigues was recruited to UCF to play for the women’s soccer team. From 2008-12, she helped lead the Knights to five NCAA postseason appearances, including the 2011 Elite 8, three conference championships and one of the program’s highest national rankings (No. 6) in school history.

During her collegiate career, she also joined the Portuguese National Team, which exposed her to places and cultures that would ultimately spark her interests in travel and exploration today.

As an elite scholar-athlete, she points to the intangible soft skills she gained — work ethic, goal-setting, communication, collaboration and time management all at an elevated standard of excellence — as formative to her life as a working parent.

“Being a UCF student-athlete has made who I am.”

“Being a UCF student-athlete has made who I am,” Sage says. “I take interviews today as a 36-year-old and still talk about how it has positively shaped me. I would go from a 6 a.m. strength training to study hall to three classes to practice to a night class, still have homework and study and then travel to a road game the next day.

“The controlled chaos I lived in then, it is innate in me and still my normal today. I have two little kids, I’m married, I have a full-time job, I work out every day, I have a hobby. It just feels right. It is a controlled chaotic environment that I love.”

Living Where the World Vacations

Rodrigues says what she appreciates most about living in Orlando is getting to explore new places in her own backyard. She started @cheatdayorlando in 2021 after becoming a mother. Since then, she has grown the account to nearly 100,000 followers and landed a regular gig on the 106.7 FM morning show Johnny’s House spreading the word about new experiences in the area.

“It doesn’t feel like you’re stagnant in Orlando — you can have a different experience just 10 minutes away,” she says. “I love that there’s something for everyone to feel like home because we have a melting pot of culture.”

Spring Break Scene

Whether you’re a local enjoying a staycation or coming to Orlando for your Spring Break, Rodrigues shares her pro tips on some new experiences worth checking out:

• ICON Park will soon feature Ripley’s Crazy Golf, a glow-in-the-dark immersive indoor miniature golf course with many unconventional ways to putt.
• Harlow Grove Restaurant and Lounge, a new trendy restaurant in Winter Garden, opened this month and features a rooftop terrace and elevated menu.
• Maitland’s Enzian Theater is a single-screen independent cinema cafe that offers cozy, vintage decor and seating, with a full kitchen menu. For the parents out there with little Spring Breakers, consider the theater’s Peanut Butter Matinee Family Film Series, which offers free admission to kids 12 and under. Cars 2 will be featured at noon on March 22.

“Poetry gives us permission to feel without judgment,” she says. “And when we share those feelings out loud, we remember that we’re not alone.”

As a mental health therapist at Heart Bonds Counseling, working toward becoming a licensed social worker, Gaither has built her life around helping people find their voice. Whether she’s guiding veterans through trauma, leading poetry workshops for youth or performing for packed audiences, her message is the same: words can transform pain into power.

“Poetry gives us a place to put pain,” says Gaither, who earned a master’s in social work from UCF. “It’s an accessible way to approach emotions that feel too threatening to face directly.”

A Call for Change

Before she ever found the courage to share her poetry publicly, Gaither was navigating a season of change. Seven years ago, she and her husband moved to Orlando with their infant daughter, drawn by opportunity and the promise of new beginnings. Gaither had worked in the nonprofit sector for several years but felt called to something deeper — something that could merge advocacy, creativity and care.

When the pandemic arrived, that call grew louder.

“I realized I couldn’t keep waiting for the perfect time to go back to school,” she says. “The world was changing — and so was I.”

She applied to UCF’s social work program in the College of Health Professions and Sciences, drawn by its emphasis on evidence-based practice and serving others. The program offered her flexibility to balance graduate studies with motherhood and work, and it challenged her to explore the intersections between mental health, identity and storytelling.

A Transformative Journey

During her field placement at the Orlando Veterans Affairs Medical Center, Gaither worked closely with veterans processing trauma and loss. There, she saw the power of creative expression in action.

“When we create a metaphor for something painful, we give ourselves a little space from it — enough to begin understanding,” she says. “A veteran once described grief as ‘my neighbor.’ That line stuck with me. It gave him language for something that felt impossible to name.”

Camara Gaither ’23MSW now uses her training to lead workshops that help trauma survivors, caregivers and young people reclaim their narratives.

That moment became a turning point. Gaither began studying poetry therapy, a clinical practice that uses creative writing to foster emotional healing. She later trained through the International Federation for Biblio/Poetry Therapy and now facilitates workshops that help trauma survivors, caregivers and young people reclaim their narratives.

“People who have been silenced in different ways often rediscover their agency through language,” Gaither says. “Poetry becomes a form of resistance and restoration.”

Her dual background in art and social work allows her to see poetry as both medicine and a mirror. In her therapeutic work, she encourages clients to explore their experiences through metaphor and rhythm. In her performances, she models that same courage, voicing joy, grief and transformation in equal measure.

“The holes in our lives — the losses, the wounds — they can be filled with good things,” she says. “That’s what poetry has done for me.”

Gaither’s own journey with spoken word began as an undergraduate student in Tampa, where she first encountered the art form that would later shape her identity. She had been writing poetry since childhood, but the first time she experienced the spoken word genre was pivotal to her journey as a poet.

“It was the first time I saw poetry embodied,” she says. “The way performers used not only words, but also vocal cadence and physicality to tell a story — it all expanded what I believed poetry could be. I remember thinking, ‘I want to do that.’”

After graduation, she continued writing and performing, eventually becoming a fixture in Orlando’s poetry community. Her work, known for its emotional depth and precise rhythm, explores themes of identity, mental health and faith. She has performed at the Dr. Phillips Center for the Performing Arts and at events across Central Florida, earning recognition as one of the region’s most resonant and thoughtful voices.

Strengthening Orlando’s Community

In 2025, the City of Orlando named Gaither its third poet laureate — and the third consecutive UCF alumni to hold the title ( and Shawn Welcome ’17 ’25MA in 2021. In this role, Gaither will use poetry to connect communities, celebrate culture and promote literacy across the city. She plans to create youth workshops, write commissioned works for civic events, and lead Orlando’s Words and Wonders poetry contest, where winning poems are displayed at the Orlando International Airport.

“Being poet laureate isn’t just about performing, it’s about service — showing people that poetry belongs to everyone.”

Despite the growing spotlight, Gaither remains grounded in her purpose as both a clinician and an artist. She continues to work in mental health, blending her clinical training with creative approaches to trauma recovery. She says she believes that healing often begins with expression — with finding a way to say what has long gone unsaid.

“When someone writes, I’m angry, that’s a start,” she says. “But when they write, my anger is a storm that doesn’t know where to land, suddenly, we have something to hold and understand. That’s the power of poetry.”

For Gaither, every poem is an act of courage and an invitation to connection. It’s a truth she carries from her UCF days to every stage she stands on: that the human voice, when used with honesty and empathy, can help others heal.