Dr. Kelly Semrad, class of 2010 Ph.D. in Hospitality Education, was selected as the winner of the Rosen College of Hospitality Management’s Outstanding Dissertation Award, 2010-2011.\u00a0 Her research, entitled \u201cDiscounting: An empirical justification for its value in the lodging industry,\u201d is unique in that the topic has not been addressed by researchers.<\/p>\n
\u201cThe study is among the first to empirically assess the relationship between discounting and performance in a lodging industry context,\u201d explains Semrad. \u00a0\u201cIt provides a theoretical framework that is practical in its application to assist practitioners.\u201d<\/p>\n
Semrad developed a model constructed on lodging managers’ daily operational needs to maximize and increase revenues through the sale of the firm’s core product — rooms. Her research provides managers with a rational “how to” set room prices as opposed to “what they should not do” regarding the use of discounting as a pricing strategy.<\/p>\n
Semrad\u2019s dissertation committee included Dr. Croes (chair), Dr. Parsa, Dr. Wang, Dr. Robinson and Dr. Kline.<\/p>\n
Dr. Croes shares, \u201cThe value to the lodging industry [in Kelly\u2019s research] is real in that hotels’ rooms departments are the primary revenue producers for the firms.\u00a0 Without the sale of room nights, a hotel firm would collapse.\u201d\u00a0 Croes heralds Semrad\u2019s research as the first empirical manuscript that evaluates the most commonly used pricing strategy in the industry — discounting.<\/p>\n
Semrad is now an assistant professor with the 海角直播 of Florida\u2019s Department of Tourism, Recreation and Sport Management.\u00a0 \u00a0She teaches Intro to Hospitality & Tourism Management, Hospitality Management, and Event Management & meeting Planning.<\/p>\n
\u201cThe required research, teaching, and service [in my current position] is a near extenuation of that required at Rosen,\u201d says Semrad. \u00a0\u201cThat is certainly a credit to my major advisor, Dr. Robertico Croes, my committee, and Rosen College,\u201d says Semrad.<\/p>\n","protected":false},"excerpt":{"rendered":"Dr. Kelly Semrad, class of 2010 Ph.D. in Hospitality Education, was selected as the winner of the Rosen College of Hospitality Management’s Outstanding Dissertation Award, 2010-2011.\u00a0 Her research, entitled \u201cDiscounting: An empirical justification for its value in the lodging industry,\u201d is unique in that the topic has not been addressed by researchers. \u201cThe study is among the first to empirically…","protected":false},"author":53,"featured_media":22998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-twocol.php","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[5],"tags":[15,5590,4068,5279],"tu_author":[],"class_list":["post-22997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colleges","tag-hospitality-management","tag-robertico-croes","tag-rosen-college-of-hospitality-management","tag-rosen-research"],"yoast_head":"\n