Gameday Bows<\/a> and ALTR button covers, respectively.<\/p>\nAfter struggling to find affordable options to wear to each of UCF\u2019s home games, Ferretti developed Gameday Bows, a website that sells bows in school colors that can be worn at football games or anywhere. The bows were an affordable way to ramp up the school spirit of black, gold and white outfits she already owned.<\/p>\n
\u201cThe bow creates an accent piece that can be worn on a number of dresses and adds the perfect pop of color to represent your school\u2019s colors,\u201d said Ferretti, a 2009 marketing graduate who launched Gameday Bows\u2019 web store this fall after receiving compliments on her bows and requests to buy them.<\/p>\n
Now, she sews the bows herself and ships them across the country.<\/p>\n
For Gramatikas, the concept for ALTR\u2019s slip-on button covers came from a trying to find the perfect outfit for a themed party. She was in search of a traditional, preppy blazer with gold buttons. A jacket she already had worked, but the buttons weren\u2019t quite what she wanted.<\/p>\n
\u201cIn passing, I made a comment about wanting to change out buttons more efficiently, and from there, ALTR was born,\u201d Gramatikas said. \u201cIt\u2019s been an unexpected surprise, getting into an industry I never thought I\u2019d be involved with.\u201d<\/p>\n
Gramatikas earned her undergraduate degree from Florida State 海角直播 before enrolling in UCF\u2019s MBA program and graduating in spring 2012.<\/p>\n
During her last semester, Gramatikas won the College of Business Administration\u2019s annual Joust competition, which challenges entrepreneurial students from UCF to develop business proposals and compete against one another in the hopes of being judged as having the most promising idea.<\/p>\n
The business plan behind Gramatikas\u2019 UCF-themed button covers won her the competition\u2019s $10,000 prize and a year of support from the UCF Incubator.<\/p>\n
Experience inside the classroom and from internships also helped Ferretti get her company on track.<\/p>\n
\u201cAs a marketing major, I was placed in classes that allowed me to participate in creating business plans and marketing plans\u2014truly hands on planning that I have utilized and continue to utilize with Gameday Bows,\u201d she said.<\/p>\n
But starting your own company doesn\u2019t come without small stumbles, both women said.<\/p>\n
For Ferretti, she\u2019s had to balance the responsibilities of operating Gameday Bows with her full-time marketing job. With ALTR, it took Gramatikas several months to get licensing approval for the logos on her UCF and UF button covers.<\/p>\n
Ultimately, the women encourage other self-starters to be bold and chase their dreams.<\/p>\n
\u201cMy advice to anyone thinking of starting their own business is get out there and go for it. With proper education and planning, it\u2019s possible to do,\u201d said Ferretti. \u201cAlso, ask for help. I\u2019m surrounded by marketing professionals daily that have encouraged me and enlightened me to things I never knew possible.\u201d<\/p>\n
Gramatikas also encourages aspiring entrepreneurs to recruit mentors and ask for feedback.<\/p>\n
\u201cIf you don\u2019t talk about your idea, you won\u2019t find the resources or get the feedback you need,\u201d said Gramatikas. With a product, you need to not get caught up in the fact that it\u2019s your baby. It\u2019s your business, and it\u2019s important to be open to constructive criticism.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Enterprising personalities, a flair for fashion and a dash of school spirit make up the recipe for success for two 海角直播 alumnae. From bows to buttons, the journey to entrepreneurship for Loren Ferretti and Alexandra Gramatikas started at UCF. Both women were on the hunt for clothing accessories that didn\u2019t exist, so they decided to create a…","protected":false},"author":10,"featured_media":54976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-twocol.php","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[31,5,27],"tags":[769,1582,13662,10681,202],"tu_author":[],"class_list":["post-54975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-college-of-business-administration","category-colleges","category-student-life","tag-center-for-entrepreneurship-and-innovation","tag-entrepreneurship","tag-joust-new-venture-competition","tag-loren-ferretti","tag-alumni"],"yoast_head":"\n
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