{"id":68044,"date":"2015-09-14T10:27:40","date_gmt":"2015-09-14T14:27:40","guid":{"rendered":"https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//www.ucf.edu/news/wp-json/wp/v2/posts/68044//news/news/wp-json/wp/v2/posts/68044//?p=68044"},"modified":"2015-09-14T10:42:36","modified_gmt":"2015-09-14T14:42:36","slug":"former-ucf-students-company-spins-socks-into-gold","status":"publish","type":"post","link":"https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//www.ucf.edu/news/wp-json/wp/v2/posts/68044//news/news/wp-json/wp/v2/posts/68044//former-ucf-students-company-spins-socks-into-gold/news/wp-json/wp/v2/posts/68044//","title":{"rendered":"Former Knight/news/wp-json/wp/v2/posts/68044/u2019s Company Spins Socks into Gold"},"content":{"rendered":"<p>Rob Starkman dreams that one day, athletes everywhere will wear his socks.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>Not the ones in his sock drawer /news/wp-json/wp/v2/posts/68044/u2013 the former UCF student is talking about the socks produced by Rock /news/wp-json/wp/v2/posts/68044/u2018Em Apparel, the company he launched in his college apartment. That was four years ago, and now the business has brought in more than $1 million in revenue each of the last two years and has four UCF alumni and two current students on its payroll, Starkman says.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>The company recently released its product line for Knight fans, as well as lines for Gators and Seminoles.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>/news/wp-json/wp/v2/posts/68044/u201cWe/news/wp-json/wp/v2/posts/68044/u2019ve been very fortunate to grow very massively very quickly,/news/wp-json/wp/v2/posts/68044/u201d said the 25-year-old, who spoke recently to a group of budding entrepreneurs at the Blackstone LaunchPad in the Student Union.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p><a href=/news/wp-json/wp/v2/posts/68044/"https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//www.ucf.edu/news/wp-json/wp/v2/posts/68044//news/news/wp-json/wp/v2/posts/68044//wp-content/news/wp-json/wp/v2/posts/68044//blogs.dir/news/wp-json/wp/v2/posts/68044//20/news/wp-json/wp/v2/posts/68044//files/news/wp-json/wp/v2/posts/68044//2015/news/wp-json/wp/v2/posts/68044//09/news/wp-json/wp/v2/posts/68044//Rob-Starkman.jpg/news/wp-json/wp/v2/posts/68044/"><noscript><img decoding=/news/wp-json/wp/v2/posts/68044/"async/news/wp-json/wp/v2/posts/68044/" class=/news/wp-json/wp/v2/posts/68044/"float-left size-large img-fluid wp-image-68048/news/wp-json/wp/v2/posts/68044/" src=/news/wp-json/wp/v2/posts/68044/"https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//www.ucf.edu/news/wp-json/wp/v2/posts/68044//news/news/wp-json/wp/v2/posts/68044//wp-content/news/wp-json/wp/v2/posts/68044//blogs.dir/news/wp-json/wp/v2/posts/68044//20/news/wp-json/wp/v2/posts/68044//files/news/wp-json/wp/v2/posts/68044//2015/news/wp-json/wp/v2/posts/68044//09/news/wp-json/wp/v2/posts/68044//Rob-Starkman-950x634.jpg/news/wp-json/wp/v2/posts/68044/" alt=/news/wp-json/wp/v2/posts/68044/"Rob Starkman/news/wp-json/wp/v2/posts/68044/"></news/wp-json/wp/v2/posts/68044//noscript><img decoding=/news/wp-json/wp/v2/posts/68044/"async/news/wp-json/wp/v2/posts/68044/" class=/news/wp-json/wp/v2/posts/68044/"float-left size-large img-fluid wp-image-68048 lazyload/news/wp-json/wp/v2/posts/68044/" src=/news/wp-json/wp/v2/posts/68044/"data:image/news/wp-json/wp/v2/posts/68044//gif;base64,R0lGODlhAQABAIAAAAAAAP/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//yH5BAEAAAAALAAAAAABAAEAAAIBRAA7/news/wp-json/wp/v2/posts/68044/" alt=/news/wp-json/wp/v2/posts/68044/"Rob Starkman/news/wp-json/wp/v2/posts/68044/" data-src=/news/wp-json/wp/v2/posts/68044/"https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//www.ucf.edu/news/wp-json/wp/v2/posts/68044//news/news/wp-json/wp/v2/posts/68044//wp-content/news/wp-json/wp/v2/posts/68044//blogs.dir/news/wp-json/wp/v2/posts/68044//20/news/wp-json/wp/v2/posts/68044//files/news/wp-json/wp/v2/posts/68044//2015/news/wp-json/wp/v2/posts/68044//09/news/wp-json/wp/v2/posts/68044//Rob-Starkman-950x634.jpg/news/wp-json/wp/v2/posts/68044/"></news/wp-json/wp/v2/posts/68044//a></news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p><em>Rob Starkman shares insight about his company with UCF students at Blackstone LaunchPad.</news/wp-json/wp/v2/posts/68044//em></news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>Starkman didn/news/wp-json/wp/v2/posts/68044/u2019t set out to start a business. He was student manager for the UCF men/news/wp-json/wp/v2/posts/68044/u2019s basketball team for four years. Initially, Adidas held the exclusive contract to supply apparel for UCF athletics. That relationship ended in 2009 when basketball player Marcus Jordan wore his famous father Michael Jordan/news/wp-json/wp/v2/posts/68044/u2019s Nike shoes on the court.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>UCF signed with Nike a few months later, and the basketball team began wearing the company/news/wp-json/wp/v2/posts/68044/u2019s gear. But Starkman thought the company/news/wp-json/wp/v2/posts/68044/u2019s basic black-and-white socks didn/news/wp-json/wp/v2/posts/68044/u2019t show enough Knights spirit. He bought dye at a department store and turned the Nike socks black and gold.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>The players loved them, and fans began to take notice, too. Starkman, then a communications student, listed some of the socks on eBay and saw them snapped up quickly.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>/news/wp-json/wp/v2/posts/68044/u201cThe company never started because I was trying to start a business,/news/wp-json/wp/v2/posts/68044/u201d he said. /news/wp-json/wp/v2/posts/68044/u201cIt was out of necessity for my position with the basketball team./news/wp-json/wp/v2/posts/68044/u201d</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>Rock /news/wp-json/wp/v2/posts/68044/u2018Em Apparel now has seven employees, not including Starkman. Four are UCF alumni /news/wp-json/wp/v2/posts/68044/u2013 Austin Crane, Josh Netterstrom, Mike Pacini and Steve Rollins, all 2013 graduates /news/wp-json/wp/v2/posts/68044/u2013 and two others, Colin Cleven and Justus Griffith, are currently enrolled at UCF.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>The company based near Mall at Millenia makes socks using its own dyeing process that/news/wp-json/wp/v2/posts/68044/u2019s capable of producing crisp, intricate designs. It/news/wp-json/wp/v2/posts/68044/u2019s branching out into other apparel, as well.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p><a href=/news/wp-json/wp/v2/posts/68044/"https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//www.ucf.edu/news/wp-json/wp/v2/posts/68044//news/news/wp-json/wp/v2/posts/68044//wp-content/news/wp-json/wp/v2/posts/68044//blogs.dir/news/wp-json/wp/v2/posts/68044//20/news/wp-json/wp/v2/posts/68044//files/news/wp-json/wp/v2/posts/68044//2015/news/wp-json/wp/v2/posts/68044//09/news/wp-json/wp/v2/posts/68044//UCF-Photo-August-2015-103.jpg/news/wp-json/wp/v2/posts/68044/"><noscript><img decoding=/news/wp-json/wp/v2/posts/68044/"async/news/wp-json/wp/v2/posts/68044/" class=/news/wp-json/wp/v2/posts/68044/"float-left size-large img-fluid wp-image-68051/news/wp-json/wp/v2/posts/68044/" src=/news/wp-json/wp/v2/posts/68044/"https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//www.ucf.edu/news/wp-json/wp/v2/posts/68044//news/news/wp-json/wp/v2/posts/68044//wp-content/news/wp-json/wp/v2/posts/68044//blogs.dir/news/wp-json/wp/v2/posts/68044//20/news/wp-json/wp/v2/posts/68044//files/news/wp-json/wp/v2/posts/68044//2015/news/wp-json/wp/v2/posts/68044//09/news/wp-json/wp/v2/posts/68044//UCF-Photo-August-2015-103-950x633.jpg/news/wp-json/wp/v2/posts/68044/" alt=/news/wp-json/wp/v2/posts/68044/"UCF-Photo-August-2015-103/news/wp-json/wp/v2/posts/68044/"></news/wp-json/wp/v2/posts/68044//noscript><img decoding=/news/wp-json/wp/v2/posts/68044/"async/news/wp-json/wp/v2/posts/68044/" class=/news/wp-json/wp/v2/posts/68044/"float-left size-large img-fluid wp-image-68051 lazyload/news/wp-json/wp/v2/posts/68044/" src=/news/wp-json/wp/v2/posts/68044/"data:image/news/wp-json/wp/v2/posts/68044//gif;base64,R0lGODlhAQABAIAAAAAAAP/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//yH5BAEAAAAALAAAAAABAAEAAAIBRAA7/news/wp-json/wp/v2/posts/68044/" alt=/news/wp-json/wp/v2/posts/68044/"UCF-Photo-August-2015-103/news/wp-json/wp/v2/posts/68044/" data-src=/news/wp-json/wp/v2/posts/68044/"https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//www.ucf.edu/news/wp-json/wp/v2/posts/68044//news/news/wp-json/wp/v2/posts/68044//wp-content/news/wp-json/wp/v2/posts/68044//blogs.dir/news/wp-json/wp/v2/posts/68044//20/news/wp-json/wp/v2/posts/68044//files/news/wp-json/wp/v2/posts/68044//2015/news/wp-json/wp/v2/posts/68044//09/news/wp-json/wp/v2/posts/68044//UCF-Photo-August-2015-103-950x633.jpg/news/wp-json/wp/v2/posts/68044/"></news/wp-json/wp/v2/posts/68044//a></news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>Rock /news/wp-json/wp/v2/posts/68044/u2018Em Apparel has a growing following, including a social media audience of more than 600,000. The company has done custom sock projects with ESPN, Red Bull and Champs Sports, as well as professional, collegiate and school teams /news/wp-json/wp/v2/posts/68044/u2013 including producing the NBA Championship socks for the Golden State Warriors.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>In addition to its online store, Rock /news/wp-json/wp/v2/posts/68044/u2018Em socks are sold in the Magic team store, and the Gator, Seminole, Knight Fever memorabilia store in College Park. Starkman is talking with national retailers with an eye toward further expansion. That goes for on the field, too.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n<p>/news/wp-json/wp/v2/posts/68044/u201cTen years from now, I want every piece of clothing worn by UCF athletes to be Rock /news/wp-json/wp/v2/posts/68044/u2018Em Apparel,/news/wp-json/wp/v2/posts/68044/u201d Starkman said.</news/wp-json/wp/v2/posts/68044//p>/news/wp-json/wp/v2/posts/68044/n","protected":false},"excerpt":{"rendered":"Rob Starkman dreams that one day, athletes everywhere will wear his socks. Not the ones in his sock drawer /news/wp-json/wp/v2/posts/68044/u2013 the former UCF student is talking about the socks produced by Rock /news/wp-json/wp/v2/posts/68044/u2018Em Apparel, the company he launched in his college apartment. That was four years ago, and now the business has brought in more than $1 million in revenue&hellip;","protected":false},"author":30,"featured_media":68047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-twocol.php","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[5,26,27],"tags":[9579],"tu_author":[],"class_list":["post-68044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colleges","category-sports","category-student-life","tag-blackstone-launchpad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.3) - https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//yoast.com/news/wp-json/wp/v2/posts/68044//product/news/wp-json/wp/v2/posts/68044//yoast-seo-premium-wordpress/news/wp-json/wp/v2/posts/68044// -->/news/wp-json/wp/v2/posts/68044/n<title>Former UCF Student Rob Starkman&#039;s Company Rock &#039;Em</news/wp-json/wp/v2/posts/68044//title>/news/wp-json/wp/v2/posts/68044/n<meta name=/news/wp-json/wp/v2/posts/68044/"description/news/wp-json/wp/v2/posts/68044/" content=/news/wp-json/wp/v2/posts/68044/"Former UCF student Rob Starkman launched Rock &#039;Em Apparel, a company that&#039;s generated $1 million-plus in revenue two years straight./news/wp-json/wp/v2/posts/68044/" /news/wp-json/wp/v2/posts/68044//>/news/wp-json/wp/v2/posts/68044/n<meta name=/news/wp-json/wp/v2/posts/68044/"robots/news/wp-json/wp/v2/posts/68044/" content=/news/wp-json/wp/v2/posts/68044/"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1/news/wp-json/wp/v2/posts/68044/" /news/wp-json/wp/v2/posts/68044//>/news/wp-json/wp/v2/posts/68044/n<link rel=/news/wp-json/wp/v2/posts/68044/"canonical/news/wp-json/wp/v2/posts/68044/" 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Knight/news/wp-json/wp/v2/posts/68044/u2019s Company Spins Socks into Gold/news/wp-json/wp/v2/posts/68044/" /news/wp-json/wp/v2/posts/68044//>/news/wp-json/wp/v2/posts/68044/n<meta property=/news/wp-json/wp/v2/posts/68044/"og:description/news/wp-json/wp/v2/posts/68044/" content=/news/wp-json/wp/v2/posts/68044/"Former UCF student Rob Starkman launched Rock &#039;Em Apparel, a company that&#039;s generated $1 million-plus in revenue two years straight./news/wp-json/wp/v2/posts/68044/" /news/wp-json/wp/v2/posts/68044//>/news/wp-json/wp/v2/posts/68044/n<meta property=/news/wp-json/wp/v2/posts/68044/"og:url/news/wp-json/wp/v2/posts/68044/" content=/news/wp-json/wp/v2/posts/68044/"https:/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044//www.ucf.edu/news/wp-json/wp/v2/posts/68044//news/news/wp-json/wp/v2/posts/68044//former-ucf-students-company-spins-socks-into-gold/news/wp-json/wp/v2/posts/68044///news/wp-json/wp/v2/posts/68044/" 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