Backpack to Boardroom
Fall 2014
Through fortuitous meetings with strangers around the world, Demole has become a music media innovator. His company allows TV, film and video game producers to find and license original songs in a searchable online database. It has grown into a full-service music production firm with in-house composers, offices on three continents and clients such as 鈥淭he Real Housewives of Atlanta鈥� and 鈥淭he Voice.鈥�
鈥淚 was a 22-year-old kid right out of school with a house, a car and a dog. But I still needed to figure out what I really wanted to do. So I sold everything I owned, put my life in a backpack and off I went. I surfed my way up the coast of South Africa. In India I studied with Buddhist monks. I went to Australia, Thailand and Japan. It was the most transformative step I鈥檝e taken in my life.鈥�
鈥淎ll my important transitional moments have been based around relationships. There have been people who set me on a path for success. As much as it鈥檚 luck, it鈥檚 also being prepared to accept opportunities and not back away.鈥�
鈥淚 met my business partner at a Black Keys concert in Brooklyn. He played in bands for years and had all this music that he wanted to sell to TV shows. He said he wished there was a search engine that producers could use to find his music, and I thought I could build something like that.鈥�
鈥淲e鈥檙e trying to redefine the modern music and media company. We want to be the hyper publishing model that utilizes technology to find solutions for media producers.鈥�